Split-screen vertical divide: LEFT - old worn scratched door in dull grey apartment, frustrated person's silhouette, desaturated cold tones; RIGHT - same space transformed with premium modern door installation, bright warm lighting, vibrant interior visible through doorway, satisfied homeowner. Bold centered text "Двери в Москве: подбор под ремонт" bridges the divide in large white font with black stroke. Clear before/after storytelling, strong visual contrast psychology, arrow or gradient transition between sections. Square format optimized for RSY, high readability, conversion-focused problem-solution narrative, premium finish.